Crow Wing County's Child and Teen Checkups program recently received statewide "Best Practices" marketing recognition from the Minnesota Department of Health.
The recognition came from Crow Wing County's 2016 Child and Teen Checkups Facebook ad campaign that used motion graphics videos and illustrated ads to grab the attention of parents whose children could benefit from the program.
Child and Teen Checkups worked with RedHouseMedia, a Brainerd-based advertising agency, to create the social media campaign, which promoted health screening services for children and effectively reached their targeted demographic. The Child and Teen Checkups campaign not only increased awareness of the program, but also drove traffic to their website, www.childandteencheckups.com .
"Receiving this recognition from the state Department of Health further highlights how Crow Wing County is leading the way," said Denise Sjodin, Crow Wing County public health nurse and Child and Teen Checkups advocate, in a news release. "RedHouseMedia has helped us be a wise steward of the communication resources we have available by ensuring we're speaking to the right people with the right message."
Child and Teen Checkups partners with local health care providers to give medical, dental and vision exams to Crow Wing County residents through age 20 on Medical Assistance.
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For more information on Child and Teen Checkups, visit www.ChildAndTeenCheckups.com or to learn more about RedHouseMedia's communication services, go to www.RedHouseMedia.com .
